Defining Your Startup’s Culture

Defining and articulating your startup’s values in the early days is often the last thing on a founder’s mind. But, it’s a task that plays a critical role in setting the tone for future team members and aligns them to your company’s culture. If you’re daunted by the idea or not even sure where to start, here’s some inspiration from the team at Beam [Surge 07]. The startup’s CEO and co-founder, Win Vareekasem, shares how they ran a culture workshop with their team.