Is my big idea BIG enough? Assessing market size and industry structure

Is my industry big enough

Surge is running a series of learning sessions designed for founders who are laying their company’s foundations and raising early-stage funding. Each session we’ll cover a different topic that is essential for early-stage founders’ company-building journey.

“An ideal pitch deck must have the purpose of the startup and the problem you are trying to solve. It’s about selling the problem rather than selling the solution.”

A great pitch starts with a compelling story.  When you pitch to investors, share your vision by telling a story about your market, the shift you see in that  market, the problem you are solving,  and what success looks like for your customer.

Demonstrate your data orientation and how you measure your business. Talk about your business and your model by explaining how you create value and how you deliver value. When you craft your pitch deck, think of it as an opportunity to tell a story that educates, engages and inspires.

What you’ll get from this session:

  • How to craft your seed pitch
  • The importance of your story
  • How to make the most of your first investor meeting

You can also watch this candid anecdote shared by Aakash Kapoor to understand the value of your first pitch deck.



We want to keep this session interactive, so we are offering limited slots to startup founders only.

? When? 18 August 2021, 6.30-8.00pm IST / 8.00-9.30pm WIB / 9.00-10.30pm SGT

? Where? Online (We all are #stayingathome)

So grab your virtual seat now!

Jul 1 2021
About the speakers
Aakash Kapoor

I did not plan to be in venture capital. For as long as I can remember, I wanted to be an entrepreneur. Dinner table conversations at home were mostly about my father’s small automobile parts business. My parents let me join those discussions so long as I was doing well at school. No question was out of bounds and nothing felt impossible. This nourished and nurtured my curiosity.

Growing up in a small town, just outside of the sprawling city of Delhi, there was a stillness yet a restlessness in me. The sense of community and values was juxtaposed with big city dreams and aspirations. The former taught me the value of relationships and the latter pushed me to aim high.

In my school years, I was saving up and investing in the stock market. In the last year of college, I raised seed capital for my startup. With a team of 40, we built a product used by tens of thousands. We made a ton of mistakes along the way. My biggest lesson – purpose and alignment trump the will to succeed. After two years of building, I decided to take a short detour, which turned into a three year stint in investment banking in Hong Kong and Singapore. I landed up at Sequoia Southeast Asia – now Peak XV.

This is an exceptional place. I wake up every day with incredible energy and don’t feel like I am doing a ‘job’. I always tell people, ‘I am a founder. I’m just in the business of investing.’

It’s the ultimate privilege.

Register now

Is my big idea BIG enough? Assessing market size and industry structure