Founder
Shubham Poddar
Amaani is building beauty and wellness brands from the Middle East, starting with its flagship brand AÏZA — premium skincare and haircare inspired by region’s rich ingredients and rituals.
Consumers in the Middle East have long been loyal to international brands, but now they’re demanding more — brands and products that are made for them, with uncompromising global quality and a true reflection of Modern Arabia. Amaani is answering that call, born in the region, designed for the world.
AÏZA is rooted in timeless Arab ingredients such as dates, black seed, bakhoor, sidr, frankincense and saffron, combined with clinically proven active ingredients in leading labs in Italy, Japan and South Korea. The result? Clean, alcohol-free, vegan products that offer a luxurious, sensorial experience with superior efficacy.
Based in Dubai, Amaani was founded by Shubham Poddar. Shubham graduated from The Wharton School and previously worked at Bain & Company and Sequoia Capital India.