DevRev’s Dheeraj Pandey on Building $18B Nutanix, PMF & Competing with Yourself

Nutanix founder and DevRev CEO Dheeraj Pandey shares his approach to product-market fit, customer success and building AI products with lasting customer value.

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Video summary

Nutanix Founder and DevRev CEO Dheeraj Pandey speaks with Rajan Anandan, Managing Director at Peak XV & Surge, about the importance of focus, competing with oneself rather than external noise, and cultivating “unreasonable hospitality” to deeply delight customers. 

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Dheeraj shares a unique perspective on product-market fit (PMF), defining it as the ability to generate half of quarterly revenue from existing customers. He stresses the significance of high-quality support and service, advocating for prioritizing customer success over short-term gains. He also dives into DevRev’s approach to AI, highlighting the need for a blend of technical excellence and genuine customer relationships. 

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This session was recorded during the Surge 11 Kickoff and Reunion in Mumbai in September 2025.

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