Wingit
The Insight
Many beauty platforms were built for a more transactional era of commerce, where personalisation was limited and products were often non-returnable. Quick commerce made shopping faster, but Wingit believes premium beauty consumers want something more experiential: greater confidence in what they buy, more personalised recommendations and the ability to try products before committing.
The Product
Wingit is building a platform that combines fast at-home delivery with advisor-led try-and-buy and personalised product discovery. The broader ambition is to accelerate premiumisation in India’s beauty and personal-care market by helping consumers discover products that are better suited to their needs.
The Journey
Nikunj and Saksham both grew up in Jaipur and first met during their school years.
Nikunj studied Electrical Engineering at IIT Kanpur, where he was elected President of the student body. He later worked as a product manager at CRED, before spending four years across BCG and Warburg Pincus. The idea for Wingit grew out of frustrations he and people around him experienced with existing beauty and personal-care platforms, particularly in categories where personalisation and the ability to try products can make a meaningful difference.
Saksham studied Electrical Engineering at IIT Bombay and was part of the founding team of a computer-vision startup. He later worked at NVIDIA and in quantitative research before joining the early engineering team at Even Healthcare, where he helped build consumer health products used by more than 100,000 people. His lifelong experience with eczema and curly hair also gives him a deeply personal connection to building a more personalised beauty experience.
The Belief
Be deeply committed to the problem, build a smart and hungry team around an ambitious goal, and let the customer tell you what the right solution should look like.