Tribe Money
The Insight
Is there a way to build and manage wealth without the current cognitive load? Spending, investments, cards, EMIs, insurance, taxes, cash - so much to check, remember, compare or act on. Staying on top of it is possible, but feels somewhat like a second job. You work so hard for money, should making that money work for you cost this much in effort and time? Soon, it won’t.
The Product
Your money should grow even when you’re sleeping. Tribe is an AI pilot built to do exactly that. It sees everything you own, owe and have coming up, then acts even when you’re not looking: idle cash moved into returns, investments steered toward real goals away from gaps, decisions made before they become chores. Can I afford this? What do I do with this ₹20 lakh? Is this equity investment prudent? Ask Tribe, Tribe knows. The ambition is to automate saving, investing and spending: so wealth builds without the work.
The Journey
Aditya, Himanshu and Nikhil have spent over a decade building consumer products across technology and financial markets. Between them they've built and scaled companies like Uber, Urban Company and BlaBlaCar, learning first-hand how millions of consumers actually think about services, time, money and life itself.
The Belief
Every Indian household deserves sophisticated money management, not just the few who can afford a wealth manager. Tribe is building it, so people like you can spend less time managing money and more time living the life it's for.