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Primetrace

Primetrace
Website
https://primetrace.com/
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Founders
Abhishek Kejriwal
Mohit Sharma
Naveen Dewangan
Vipul Allawadhi

Headquartered in Bengaluru, Primetrace is an AI-first consumer startup built from the ground up using proprietary datasets and custom model training, designed to understand the needs, behaviors, and aspirations of users in India.

Previously known as Kutumb, Primetrace operates a portfolio of category-defining consumer applications. These include Crafto AI, a social media content creation app; Kutumb, a community platform used by more than two lakh communities across India; Tarot AI, an AI-powered personalized tarot and spirituality app; Sundar AI, a camera and image enhancement app; and Polo, an inclusive dating platform with over 10 million matches and counting.

Together, these apps have surpassed 350 million cumulative downloads as of March 2026.

Primetrace was founded in 2020 by Abhishek Kejriwal, Vipul Allawadhi, Mohit Sharma and Naveen Dewangan.

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