Most founders chase traction, but Prukalpa Sankar, Co-Founder of Atlan, suggests that real Product-Market Fit is a search for truth.
In the early days of Atlan, before it became the data workspace of choice for Fortune 500 companies, the team had to navigate a market maze. Instead of relying on the luck of early wins, Prukalpa built a disciplined, data-driven discovery process to find repeatable signals.
In the first of three drops on Atlan’s journey, Prukalpa shares the mental rewiring required to move from 0 to Scale, including:
✅ Why repeatability is the only metric that matters
✅ How to stop chasing "false signals" of traction
✅ The framework for identifying your true ICP (Ideal Customer Profile)
✅ Lessons learned from Atlan’s journey from idea to scale
"Product-market fit is all about finding repeatability... My biggest takeaway was rewiring your brain to make the vision about finding the truth."
