Founders
Karan Arora
Karthik Gurumurthy
Sachin Tendulkar
Co-Investors
Whiteboard Capital
TEN x YOU exists to bring back play. Not as a distraction from work, but as the simplest way to show up better at work, at home, and in life.
TEN X YOU makes shoes, apparel, and accessories crafted for comfort, made for Indian body types, and designed for the joy of play. Not just for athletes chasing podiums, but also for everyday people chasing a little more joy.
The brand’s design philosophy focuses on superior feel and versatile form. Think minimal seams, sweat-wicking fabrics, and designs that transition seamlessly from court to cafe.
TEN X YOU partners with designers in over 10 countries, leveraging strengths such as Germany’s engineering excellence, innovation from Portland, and Taiwan’s material science. Over the years, these designers have worked with leading global D2C brands specializing in sports like tennis, fencing, and cricket, as well as trainers for CrossFit, HIIT, tempo runs, and other workouts.
The company’s goal is to become a one-stop destination for sports gear, apparel, and accessories, while also reviving the charm of active lifestyles. Headquartered in Bengaluru, TEN X YOU was founded by Karthik Gurumurthy, Karan Arora, and Sachin Tendulkar.
The architect of Swiggy Instamart, a popular quick delivery platform in India, Karthik previously held leadership roles at A.T. Kearney, Mondelez APAC, and Cipla Health across the Asia-Pacific region.
Karan Arora has specialized in ecommerce operations across quick commerce like Instamart where he was Head of Operations with previous experiences in MedLife and Snapdeal.
As Chief Inspiration Officer at TEN X YOU, Sachin Tendulkar brings 24 years of on-field insight into sportswear that moves with you, however you choose to play.